Packers QB Aaron Rodgers gives car insurance lesson
Posted on July 14th, 2011
John Egan
One of the perks of being the quarterback who led his team to a Super Bowl championship is that lucrative endorsement deals tend to come at you faster than a defensive lineman.
Since quarterbacking the Green Bay Packers to a Super Bowl XLV victory in February over the Pittsburgh Steelers, Aaron Rodgers has signed several endorsement deals. For his on-the-field success, Rodgers just picked up the 2011 Best NFL Player honor at ESPNs ESPY awards program.
Since the Super Bowl, Rodgers has inked endorsement deals with Milwaukees Associated Bank and ESPN Milwaukee. He also plugged Disney in a post-Super Bowl commercial.
Green Bay Packers quarterback Aaron Rodgers appears in an ad for a personal injury law firm in Milwaukee.
But in an unintentional nod to all of the Packers Cheeseheads fans of the NFL team who don gigantic hats shaped like a wedge of cheddar cheese Rodgers is appearing in some cheesy TV ads for Gruber Law Offices LLC, a Milwaukee law firm that handles car accidents and other personal injury cases. In one of the TV spots, Rodgers and personal injury attorney David Gruber team up to teach viewers about car insurance.
Hi, Im Aaron Rodgers
Hi, Im Aaron Rodgers, the ad begins. David Gruber and I have been discussing what protections auto insurance provides if youre in an accident. There are four types of coverage, right David?
Right, Gruber responds.
(Before we go any further, are we really supposed to believe that Rodgers and Gruber have been gabbing about car insurance? Youd think they would have been dishing about the NFL lockout or reliving the Packers Super Bowl glory.)
Gruber then ticks off the types of car insurance you can buy:
- Liability coverage protects you if you cause an accident.
- Medical payments coverage helps cover medical bills.
- Uninsured coverage protects you if the other driver does not have insurance.
- Underinsured coverage protects if you if the other driver doesnt have enough.
Back to Aaron…
Speak with your agent to make sure youre fully protected, Rodgers says.
(Actually, Aaron, we think thats good advice.)
Finally, back to David …
Gruber Law Offices. One call, thats all.
In the car insurance commercial, Rodgers and Gruber (both wearing dark suits) are seated in generic dark chairs that are placed in front of a polished-wood office table. Behind them is a blue background. Rodgers Super Bowl ring is clearly visible on his right hand.
Exceptional role model
What, you say, prompted Rodgers to do ads for a personal injury attorney? Well, we can figure out the basic reason: Money.
In a posting on its website, A.V. Club Milwaukee offers further insight: We can only speculate as to what favors Gruber called in to nab Rodgers for these commercials, or just how listless and frightfully available the ongoing NFL lockout has rendered the Super Bowl MVP.
Gruber tells the Milwaukee Journal Sentinel that he met Rodgers last year at a fundraising event.
I believe Aaron serves as an exceptional role model for others, most importantly the youth of our society, Gruber says in an email to the Journal Sentinel. Aaron is young, aggressive and believes in doing the right thing for others, as I do. He carries himself with class at all times. Aaron is an inspiration to others with his work ethic, passion and leadership, both on and off the field.
Gruber adds: I would like to believe that Gruber Law Offices shows the same competitive spirit and passion for our clients and the community. We are truly honored that Aaron has chosen to partner with us.
By the way, were pretty sure Rodgers passionless on-air performance in the Gruber ads wont win him any MVP awards.
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